Beschrijving
Meten is weten. Derhalve is het gratis analyse programma van Google onmisbaar.
Met Google Analytics meet je onder andere de volgende vragen:
- Hoelang blijven bezoekers op mijn site en op een specifieke pagina?
- Wat is de bounche rate, het percentage mensen dat meteen mijn pagina verlaat?
- Welke zoekwoorden leveren veel verkeer op?
- Welke advertentie campagnes zijn het meest winstgevend?
- Uit welke landen / plaatsen komen de beste bezoekers
- Hoeveel leveren mijn social media nu eigenlijk op?
De cursus bevat naast veel eigen materiaal ook video’s van Google zelf.
In het eerste deel komen ook nog een aantal andere Google tools aan bod. Dit is voor de liefhebbers.
| Google Analytics en andere Google modules | Titel/vraag |
| Google Analytics Deel 1 | |
| Google Analytics Deel 2 | |
| Google Analytics Deel 3 | |
| Google Analytics doel instellen | |
| Google Analytics filter instellen | |
| Google Webmaster tools | |
| Google dag Introductie | |
| Google geschiedenis | |
| Google advies voor starters | |
| Google Privacy | |
| Google humor | |
| Google translate | |
| Google Places | |
| Google Snippets | |
| Google versus Facebook | |
| Google Trends | |
| Google Usability | |
| Google Content Strategieën | |
| Google Related | |
| Google plus | |
| Google Offers | |
| Google Wallet | |
| Google Currents | |
| Google Catalogs | |
| Google Latitude | |
| Google Auto | |
| Google Drive | |
| Google Goggles | |
| Google Bril | |
| Google Earth | |
| Google Alerts | |
| Google Art | |
| Google Voice | |
| Google News Badges | |
| Ebook Google Analytics | |
| Totaal: | |
| Google Mobile App Analytics Fundamentals | Titel/vraag |
| Welcome to Mobile App Analytics Fundamentals | |
| Mobile App Analytics Fundamentals – Lesson 1.1 Welcome to the course | |
| Mobile App Analytics Fundamentals – Lesson 1.2 Marketing and analysis tools | |
| Mobile App Analytics Fundamentals – Lesson 1.3 App revenue models | |
| Mobile App Analytics Fundamentals – Lesson 2.1 Acquisition channels | |
| Mobile App Analytics Fundamentals – Lesson 2.3 High-value users | |
| Mobile App Analytics Fundamentals – Lesson 3.2 Screen tracking | |
| Mobile App Analytics Fundamentals – Lesson 3.3 Event tracking | |
| Mobile App Analytics Fundamentals – Lesson 3.4 Custom dimensions and metric tracking | |
| Mobile App Analytics Fundamentals – Lesson 4.1 Identifying roadblocks to revenue | |
| Mobile App Analytics Fundamentals – Lesson 4.2 Re-engaging existing users | |
| Mobile App Analytics Fundamentals – Lesson 4.3 Remarketing to new users | |
| Mobile App Analytics Fundamentals – Lesson 4.4 Course summary | |
| Totaal: | |
| Google Ecommerce Analytics: From Data to Decisions | Titel/vraag |
| Ecommerce Analytics: From Data to Decisions – Course introduction | |
| Ecommerce Analytics: From Data to Decisions – Lesson 1.1 Course overview | |
| Ecommerce Analytics: From Data to Decisions – Lesson 1.3 Reporting vs. analysis | |
| Ecommerce Analytics: From Data to Decisions – Lesson 1.4 Understanding segmentation | |
| Ecommerce Analytics: From Data to Decisions – Lesson 3.1 Enhanced Ecommerce overview | |
| Ecommerce Analytics: From Data to Decisions – Lesson 3.6 Course summary | |
| Totaal: | |
| Google Analytics Platform Principles | Titel/vraag |
| Welcome to Google Analytics Platform Principles | |
| Google Analytics Platform Principles – Lesson 1.1 Course overview | |
| Google Analytics Platform Principles – Lesson 1.2 The platform components | |
| Google Analytics Platform Principles – Lesson 1.3 The data model | |
| Google Analytics Platform Principles – Lesson 2.1 Data collection overview | |
| Google Analytics Platform Principles – Lesson 2.2 Website data collection | |
| Google Analytics Platform Principles – Lesson 2.3 Mobile app data collection | |
| Google Analytics Platform Principles – Lesson 2.4 Measurement Protocol data collection | |
| Google Analytics Platform Principles – Lesson 3.1 Processing & configuration overview | |
| Google Analytics Platform Principles – Lesson 3.2 Processing hits into sessions & users | |
| Google Analytics Platform Principles – Lesson 3.3 Importing data into Google Analytics | |
| Google Analytics Platform Principles – Lesson 3.4 Transforming and aggregating data | |
| Google Analytics Platform Principles – Lesson 4.1 Reporting overview | |
| Google Analytics Platform Principles – Lesson 4.2 Building reports with dimensions & metrics | |
| Google Analytics Platform Principles – Lesson 4.3 The reporting APIs | |
| Google Analytics Platform Principles – Lesson 4.4 Report sampling | |
| Totaal: | |
| Google Digital Analytics Fundamentals | Titel/vraag |
| Digital Analytics Fundamentals – Lesson 1.1 Course overview | |
| Digital Analytics Fundamentals – Lesson 2.1 The importance of digital analytics | |
| Digital Analytics Fundamentals – Lesson 2.2 Core analysis techniques | |
| Digital Analytics Fundamentals – Lesson 2.3 Conversions and conversion attribution | |
| Digital Analytics Fundamentals – Lesson 2.4 Creating a measurement plan | |
| Digital Analytics Fundamentals – Lesson 3.1 How Google Analytics works | |
| Digital Analytics Fundamentals – Lesson 3.2 Key metrics and dimensions defined | |
| Digital Analytics Fundamentals – Lesson 4.1 Creating an account | |
| Digital Analytics Fundamentals – Lesson 4.2 Understanding your account structure | |
| Digital Analytics Fundamentals – Lesson 4.3 Setting up basic filters | |
| Digital Analytics Fundamentals – Lesson 4.4 Setting up goals and ecommerce | |
| Digital Analytics Fundamentals – Lesson 4.5 Collecting campaign data | |
| Digital Analytics Fundamentals – Lesson 5.1 Reporting overview | |
| Digital Analytics Fundamentals – Lesson 5.2 Audience reports | |
| Digital Analytics Fundamentals – Lesson 5.3 Acquisition reports | |
| Digital Analytics Fundamentals – Lesson 5.4 AdWords reports | |
| Digital Analytics Fundamentals – Lesson 5.5 Behavior reports | |
| Digital Analytics Fundamentals – Lesson 5.6 Custom reports and dashboards | |
| Digital Analytics Fundamentals – Lesson 6.1 Goal Flow report | |
| Digital Analytics Fundamentals – Lesson 6.2 Ecommerce reports | |
| Digital Analytics Fundamentals – Lesson 6.3 Multi-Channel Funnels reports | |
| Digital Analytics Fundamentals – Lesson 6.4 Attribution reports | |
| Totaal: | |
| Update 2014 | Titel/vraag |
| Acquisitie rapporten | |
| Acquisitie overzicht | |
| Acquisitie kanalen | |
| Acquisitie alle verwijzingen | |
| Acquisitie alle verkeer | |
| Zoekopdrachten op site | |
| Totaaloverzicht in analytics | |
| Soorten dashboards | |
| Snelkoppeling maken van je rapporten | |
| Site snelheid | |
| Periode selecteren | |
| Mobiele rapporten | |
| Inleiding rapporten | |
| Herkenbare URL | |
| Gewogen sorteren in analytics | |
| Gedragsrapporten | |
| Gedragsrapporten Bounce% | |
| Doelgroeprapporten | |
| Doelgroep technologie | |
| Doelgroep Mobiel | |
| Doelgroep Geo | |
| Doelgroep gedrag | |
| Doelgroep gebruikersstroom | |
| Doelgroep Demografie | |
| Dashboard Delen | |
| Hoe stel je een filter in | |
| Hoe stel je een doel in | |
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